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Jeff Goodby & Rich Silverstein Teaches Adventising and Creativity | Masterclass Business Course

Jeff Goodby & Rich Silverstein Teaches Adventising and Creativity | Masterclass Business Course

$9.49
$1,149.00 $9.49
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As the minds behind the “got milk?” campaign, the Budweiser lizards, and countless other ads that have permeated pop culture, Jeff Goodby and Rich Silverstein never stop reimagining the possibilities of advertising. Now they’re sharing how they make the beautiful and edgy work that’s seen by millions. Learn how to come up with great ideas, tell funny and compelling stories, and dazzle at your next pitch or presentation.

Instructor(s): Jeff Goodby & Rich Silverstein

Class Length: 18 video lessons (2 hours 25 minutes)

Category: Business & Entrepreneurship, Community & Government, Games & Digital Media

LESSON PLAN:

  1. Meet Your Instructors: Jeff Goodby & Rich Silverstein
  2. Who We Are & How We Got Here
  3. Make Something Out of Nothing
  4. got milk?
  5. How to Make Advertising That Lives in Culture: Three Ways to Engage
  6. Working with Brands
  7. Goodby’s Rules for Creative Vandalism
  8. How to Tell a Story in 30 Seconds
  9. On Craft: Writing, Design, and Giving Direction
  10. Is It Funny Enough?
  11. It’s Great, but They’ll Never Buy It: Selling a Crazy Idea
  12. Anatomy Of A Campaign
  13. The Super Bowl
  14. Advertising Is Everything... and Everything Is Advertising
  15. Bringing Humanity to the Corporate World
  16. Giving Back
  17. New Business: The Machine at Maximum Speed
  18. How to Start an Agency, Specifically This One
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