Diane Von Furstenberg Teaches Building a Fashion Brand | Masterclass Business Course
Diane Von Furstenberg Teaches Building a Fashion Brand | Masterclass Business Course
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In her 20s, Diane Von Furstenberg convinced a textile factory owner in Italy to let her produce her first designs. With those samples, she flew to New York City to build one of the world’s most iconic and enduring fashion brands. In her first online fashion design class, Diane teaches you how to build a brand. You’ll learn how to create a visual identity, build loyalty, stay true to your vision, and launch your product.
Instructor(s): Diane von Furstenberg
Class Length: 17 video lessons (3 hours 7 minutes)
Category: Art & Design, Business & Entrepreneurship, Games & Digital Media, Health & Wellness
LESSON PLAN
- Introduction
- Discoverting the Industry
- Developing Your Product - Part 1
- Developing Your Product - Part 2
- Product and Market Research
- Building Your Brand DNA
- Taking Your Brand Into The World
- Connecting With Your Consumer
- Using Social Media
- Brand Extensions
- Student Session: Catherine
- Student Session: Danny
- Diane's Journey - Part 1
- Diane's Journey - Part 2
- Mental Toughness
- Diane's Third Act
- Bonus Chapter: Philanthropy and Giving Back
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