Bob Iger Teaches Business Strategy and Leadership | Masterclass Business Course
Bob Iger Teaches Business Strategy and Leadership | Masterclass Business Course
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In an era of disruption, Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.
Instructor(s): Bob Iger
Class Length: 13 video lessons (2 hours 11 minutes)
Category: Business & Entrepreneurship
LESSON PLAN
- Introduction
- Using Your Time Effectively
- Focus, Strategy, & Priorities
- Taking Giant Swings: Pixar Acquisition Case Study
- The Art Of Negotiation
- Creating Brand Values
- Expanding Your Brand: Marvel Acquisition Case Study
- Anticipating What Consumers Want
- The Importance of Risk-Taking
- Navigating Complex Deals: 21st Century Fox Case Study
- Managing Industry Disruption: Disney Plus Case Study
- Tenets For Success
- Conclusion
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